101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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$40.04
UPC:
9781118083468
Maximum Purchase:
3 units
Publisher:
Wiley; 1 edition (October 9, 2012)
Binding:
Paperback
Pages:
336
Shipping Weight:
1.5 pounds
Language:
English
Product Dimensions:
7.2 x 0.2 x 8.8 inches
ISBN-10:
1118083466
ISBN-13:
978-1118083468
Author:
Vijay Kumar

Product Overview

The first step-by-step guidebook for successful innovation planningUnlike other books on the subject,101 Design Methodsapproaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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