Buy your copy now and pay only $5 for shipping!*(Use code C9BRGG when checking out.Applies only to orders in the US/Canada.)PROFESSORS: TO ORDER THE TEXT + ONLINE WORKBOOK PACKAGE, USE ISBN978-0-87289-901-8.CLICK HERE FOR MORE ON THE ONLINE WORKBOOK.In todays media world, broadcast journalists need to do more than produce top-notch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrows paper. Multiplatform journalism is simply a fact of life for any up-and-coming journalist who wants to get ahead and compete for the industrys best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices.Advancing the Storyhelps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all mediaWenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.In every chapter, the authors provide:Know and Tellreports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes.Trade Toolsshowcase select materials used in the authors training seminars such as handy checklists of pointers and best practices.Taking it Homeoffers brief chapter wrap-ups.Talking Pointsprovide questions and scenarios for in-class discussion.eLearning Opportunitiesinclude chapter exercises, practice tools, and additional resources found online in the books interactive multimedia workbook.NOTE: FORTHEBOOKPACKAGED WITHACCESS TO THE ONLINE WORKBOOK, ORDER ISBN978-0-87289-901-8. CLICK HERE FOR MORE ON THE ONLINE WORKBOOK.