Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

(No reviews yet) Write a Review
$11.51
UPC:
9781452239910
Maximum Purchase:
3 units
Publisher:
CQ Press; Sixth edition (March 4, 2013)
Binding:
Paperback
Pages:
224
Shipping Weight:
10.4 ounces
Language:
English
Product Dimensions:
5.8 x 0.5 x 9.2 inches
ISBN-10:
1452239916
ISBN-13:
978-1452239910
Author:
Darrell M. West

Product Overview

Tracing the evolution of political advertising,Darrell M. Westreturns with his much anticipated sixth edition ofAir Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect.The sixth edition offers significant updates, including:The face-off between Obama and Romney in the general election;Case studies of ads during presidential and Congressional campaigns;The ever increasing use and impact of social media;Ad stills from the 2012 campaign; andConcrete examples of which ads worked and which ads did not.

Reviews

(No reviews yet) Write a Review