McQuail's Mass Communication Theory

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$17.59
UPC:
9781849202923
Maximum Purchase:
3 units
Publisher:
SAGE Publications Ltd; Sixth edition (March 12, 2010)
Binding:
Paperback
Pages:
632
Shipping Weight:
2.8 pounds
Language:
English
Product Dimensions:
7.3 x 1.4 x 9.1 inches
ISBN-10:
1849202923
ISBN-13:
978-1849202923
Author:
Denis Mcquail

Product Overview

McQuails Mass Communication Theoryhas been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyMcQuails Mass Communication Theoryis the indispensable resource no student of media studies can afford to be without.

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