McQuails Mass Communication Theory

(No reviews yet) Write a Review
$11.51
UPC:
9781412903721
Maximum Purchase:
3 units
Publisher:
SAGE Publications Ltd; 5th edition (April 30, 2005)
Binding:
Paperback
Pages:
624
Shipping Weight:
2.4 pounds
Language:
English
Product Dimensions:
7.2 x 1.5 x 9 inches
ISBN-10:
1412903726
ISBN-13:
978-1412903721
Author:
Denis McQuail

Product Overview

TheFifth Editionof this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features,McQuails Mass Communication Theoryoffers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Reviews

(No reviews yet) Write a Review